10 ChatGPT cues to produce captivating sales copy (that actually generate conversions)Thank you for reading this post, don't forget to subscribe!
Sales copywriting is a crucial skill for any entrepreneur who sells or generates leads online. Not only can you do it yourself, but you can also assess the performance of a copywriter you hire. Understanding the elements of persuasive copy will benefit you greatly in your writing endeavors. Mastering the art of capturing attention and engaging readers is no small achievement. Start honing your skills now.
Bhavik Sarkhedi is a storyteller, marketer, and founder of Write Write. He has published over 2,000 articles online on subjects like AI, the future of content, and small business strategy for prominent publications such as HuffPost and Elite Daily. Sarkhedi has authored eight books on content creation, including The Unprompted Guy and The Weak Point Dealer. He is a verified author on Google Knowledge Panel and assists aspiring writers in publishing their debut works. He collaborates with SMEs to enhance their content strategy and creative writing processes.
Sarkhedi has utilized ChatGPT to refine his written work and has devised 10 tips to enhance your sales copy. Begin by revising your initial product description and then follow each cue to augment the power of your copy.
Craft captivating product descriptions with ChatGPT that entice people to make a purchase
Compose your product description
Commence with the fundamentals. Find a simple description of your product or service, or create one from scratch. Include all relevant details, without worrying too much about word choice. Provide ChatGPT with all the information, allowing it to generate the initial details that you can build upon. Here’s the cue to get started:
“Here’s a straightforward description of [product or service name]. Write a paragraph of no more than five sentences to compellingly describe the [product/service]. Use a tone and style that appeals to an audience of [describe your target customer] who face challenges such as [explain your target audience’s challenges] and have desires for [explain their desires]. Include additional details [Insert product or service information].”
Incorporate vivid imagery using descriptive language
Sarkhedi, who employs visual imagery in his work, states that “evocative language is a tool that transports clients into the realm of possibilities.” A visual description not only allows you to “paint a picture with words,” but it also enables the audience to “experience the benefits before making a purchase.” To create compelling copy, appeal to multiple senses. Engage visual learners by including the following cue in your chat:
“Now, let’s create a vivid image. Add a few sentences to an existing product description that utilize descriptive language to help customers imagine the experience of using my product or service.”
Uncover Unexpected Gains
People learn best when they are pleasantly surprised. To make your product description memorable, incorporate elements of unpredictability throughout. Sarkhedi explains that “highlighting unexpected benefits sets you apart from competitors and gives readers new reasons to be interested in what you’re offering.” Utilize the following cue to add a touch of delight to your existing text:
“Let’s surprise our audience now. Create 3 bullet points that mention unexpected benefits or features of my product or service. These should be points that my target customer would not immediately consider.”
Sarkhedi, who incorporates this technique to enhance customer relationships, emphasizes that “emotional connections strongly resonate with readers, establishing a bond that goes beyond mere product features and fostering stronger customer loyalty.” Request ChatGPT to infuse your words with emotion, forging a connection with potential customers beyond the page. Use the following cue:
“Now is the time to establish an emotional connection. Compose a few sentences that express the emotional needs or desires fulfilled by my product or service. Consider emotions such as relief, happiness, or security.”
Harness the Influence of Scarcity
People fear missing out. They become anxious when stock is running low and rush to make a purchase when a sale is about to end. Sarkhedi asserts that “creating a sense of urgency generates a fear of missing out and often prompts immediate action, leading to increased sales.” Prompt ChatGPT to incorporate this powerful strategy using the following cue:
“Let’s introduce some urgency. Create a sentence that complements my existing description and highlights limitations in stock, time-limited offers, or other scarcity factors. Clearly convey how this offer is limited in terms of quantity, time, or availability. In the context of my product, this may involve [describe any scarcity factors involved].”
Provide a Clear Call to Action
Ensure that your reader isn’t uncertain about what to do next. Make it abundantly clear where they should click and what action they are expected to take. Sarkhedi explains that “a clear and compelling call to action (CTA) guides readers towards the desired action, eliminating confusion and increasing conversion rates.” Add an effective CTA using the following cue:
“Tell readers what they should do next. Add a concise and clear call to action that guides my customers to the next steps in engaging with my product or service, such as [explain what you want them to do next].”
Foster Trust with Social Proof
Nobody wants to make a mistake. Demonstrating that other people have purchased your product and experienced its benefits will do wonders for your conversion rates. Sarkhedi explains that “social proof adds credibility and leverages the persuasive power of peer recommendations, which often significantly influence purchase decisions.” Enhance the credibility of your copy by incorporating compelling testimonials. Use the following cue:
“Let’s add credibility. Here are some testimonials my customers have provided about my company: [include some testimonials or reviews here]. Please provide testimonials, ratings, and endorsements to validate the claims I have made thus far.”
Highlight the Guarantee
Potential buyers not only want reassurance that they are not alone, but they also want protection against unfavorable outcomes. They want to know what options they have if they make the wrong choice. Sarkhedi explains that “a guarantee reduces purchasing anxiety by providing a safety net, thus enhancing brand credibility.” Add a guarantee to your copy using the following prompt:
“Lastly, let’s address any lingering hesitations. Include a sentence that describes any guarantees, warranties, or risk mitigation policies I offer, such as [explain any in place within your company]. Emphasize how these reduce risk for the customer, encouraging them to make a purchase.”
Engage with Rhetorical Questions
Sarkhedi explains that “rhetorical questions invite readers to engage in a dialogue.” These questions should be answerable, reflecting readers’ challenges or desires and “reinforcing the sales message, making it more engaging and thought-provoking.” Incorporate powerful questions using the following prompt:
“Lastly, it’s time to add depth to my sales copy by including rhetorical questions. Add three questions that echo readers’ challenges or desires, guiding them towards conclusions that reinforce the sales message. These rhetorical questions should spark active thinking and persuade customers to make a purchase.”
Start with a Hook
You’ve fine-tuned your sales copy for this product or service. Now, armed with all the information, return to the beginning to craft the most captivating opening line. Sarkhedi suggests that your opening hook should pique your target customer’s curiosity, “harnessing natural curiosity, drawing them in, and keeping them engaged until they find the answer within your product or service.” Set the stage for a narrative that promises and delivers value using the following cue:
“Now, satisfy my readers’ curiosity right from the beginning. Add an opening statement that hints at the change or solution on offer, making the audience curious to learn more and find answers as they delve deeper into the narrative. This is the final prompt, so please provide me with the final version of the sales copy that includes every component created thus far in this chat (hooks, descriptions, visual imagery, bullet point benefits, testimonials, emotional language, scarcity, calls to action, guarantees, and rhetorical questions).”
After responding to this prompt, you will have your complete copy. Utilize additional cues to further edit the tone, voice, or specific words using ChatGPT. Revise, edit, and refine until your copy is ready to be shared.
Create Compelling Product Descriptions with ChatGPT
Use this sequence of cues to transform your product description from mundane to incredible. Begin with basic information and incorporate visual cues to bring it to life. Highlight unexpected benefits, appeal to your target audience’s emotions, and instill a sense of urgency that compels them to take action. Clearly communicate the next steps, build trust through social proof, offer guarantees, and engage in a conversation that your readers will want to continue. Lastly, captivate their attention right from the opening line to ensure they read all your carefully crafted words.
By incorporating these key elements of persuasive copy, along with these 10 cues, you will witness an immediate improvement in your conversion rates.