Reviewing the latest news and headlines from Cupertino, this week’s Apple Loop showcases a new iPhone 16 Pro display, additional iPhone 15 substitutes, the peculiar M3 MacBook Pro, Apple’s giveaway for iPhone 14, Safari’s discovery worth, and Are’s participation in the App Store Awards Nomination.Thank you for reading this post, don't forget to subscribe!
Apple Loop is here to bring to your attention some of the many talks surrounding Apple within the last seven days (and you can find my weekly roundup of Android news here on Forbes).
The revamp of iPhone 16
Apple is preparing to overhaul OLED screens for the upcoming iPhone 16 set to begin a fresh two-year display design cycle:
“The forthcoming iPhone series, iPhone 16, is slated for next autumn, but there are already early leaks about what to anticipate. This includes larger displays, which is fantastic, but it doesn’t sacrifice quality. However, keeping these features on could result in higher battery consumption. Now, a new report brings promising news of enhanced power efficiency… It indicates that Samsung is developing a new OLED material specifically for next year’s iPhones.”
(MacRumors via Forbes).
An additional OLED choice for Apple
Similarly on the OLED screen front, a new supplier is in line for iPhone 15. BOE, one of China’s leading display manufacturers, has commenced the supply of screens for the most recent iPhones to Apple, and plans are in motion to provide displays for the iPhone 15 Pro:
“BOE recently received the green light to supply OLED panels for the standard model of iPhone 15 (6.1 inches) and has started shipments. BOE is anticipated to deliver roughly 2 million units by year-end. Approval for the iPhone 15 Plus (6.7-inch model) is also on the horizon.”
Is this new MacBook Pro truly a Pro?
The new 14-inch M3 MacBook Pro is not what it seems. It has not only downgraded the capabilities of the 14-inch M3 Pro and M3 Max laptops, but Apple has also eliminated several valuable ports and hardware. The consumer laptop bears a resemblance to a MacBook Air, with the word “Pro” inscribed below the display:
“…apart from the labeling, we have two high-end “professional” laptops and a low-spec “consumer” model…external alterations, such as the elimination of the Thunderbolt port. Internally, the M3 has been restricted to a single cooling fan, while the more potent M3 Pro and M3 Max are equipped with two. Considering that the same M3 chip will be integrated into the MacBook Air next year, I anticipate a fanless Air, offering slightly better performance than this MacBook Pro mainly due to the absence of a fan, allowing the M3 to run a tad hotter and faster.
More time than anticipated for SOS calls
Upon the launch of iPhone 14, Apple introduced the capability to utilize satellite communication to dispatch SOS emergency messages. Although this is not a complimentary service, two years of access were initially provided without any additional charge to consumers. Apple has extended this offer for an additional year.
“This has now been extended by a year, so if you had an activated iPhone 14, iPhone 14 Plus, iPhone 14 Pro, or iPhone 14 Pro Max before today, you now have an additional two years of access. This is also applicable to all models in the iPhone 15 series, with a two-year complimentary trial available for those devices from the moment of activation.”
Exploring the value of discovery
As the Google anti-trust trial progresses in Washington DC, additional details are surfacing about various agreements between Google and other firms regarding search. Apple is among the entities receiving a share of those search revenues:
“Google remunerates Apple Inc. 36% of the revenue it earns from search advertising delivered through the Safari browser,” stated the lead economics expert at the Alphabet Inc. unit on Monday.
“University of Chicago professor Kevin Murphy divulged this figure during his testimony in support of Google at the antitrust trial conducted by the Justice Department in Washington. When Murphy disclosed the figure, Google’s chief plaintiff John Schmidlein seemed visibly uneasy, as this information was classified as confidential and should have been safeguarded.”
It’s time for the annual Apple App Store Awards, and the nominations have been revealed to generate excitement and motivate efforts! David Phelan from Forbes has chosen four favorites, and before you uncover the rest, I’m going to narrow it down to my top pick (it’s a classic)!
“If you’re old enough to recall the initial Monkey Island games, you’ll recall the adventures of Guybrush Threepwood, which were brilliantly humorous point-and-click tales with challenging puzzles. [Return to Monkey Island] There’s a new title following the same vein and it looks exceptional.
Apple Loop presents a compilation of the highlights from the past week every weekend here at Forbes. Make sure to follow me so you don’t miss any forthcoming coverage. Last week’s Apple Loop can be found here, or you can also access this week’s edition of The Loop’s sister column, Android Circuits, on Forbes.