What would you do if you had nothing? If you were starting from scratch, with no money, no contacts and no clue where to turn, what would be your next step? When you hit rock bottom, there’s only one way to go. But getting out of a bad place takes more than just an intention.
Broke to $200 million: Three master traits that built a business empire
Entrepreneur Bedros Keulian has experienced this change firsthand. A communist country-turned-entrepreneur, Keulian is the founder and CEO of Fit Body Boot Camp, a franchise business that started in 2009 and now reportedly has over 600 locations (up from 355 in 2020), which was featured in Entrepreneur Magazine. Has been included in the 500 Fastest Growing Franchises in the World and three times in the Inc. 5000 list of fastest growing privately owned companies. Keulian is now an investor and a coach, working with entrepreneurs, New York Times best-selling authors and thought leaders to create highly profitable and industry-dominating brands and businesses.
Keulian arrived in the United States with nothing at the age of six and has since built companies worth over $200 million. He puts his success down to three key components and is sharing them so other aspiring entrepreneurs can do the same. I interviewed Keulian to find out the secrets of her transformation.
Keulian’s first business was a supplement company that he started in 1997 when the Internet first came into play. But it didn’t end well. “I didn’t know how to build a business. I didn’t do any work in sales or marketing, and I didn’t do anything with consistency.” This led him to say, “Eventually my credit cards were maxed out and all supplements were gone because I wasn’t able to sell them.” This pattern appeared again in his second venture, an online software company in 2002, where Keulian admits, “I was an inconsistent leader and I didn’t discuss problems with my business partners, which ultimately led to the business folding.” He’s learned the hard way that commitment to something drives results and success. need to see through.
Keulian credits consistency as the backbone of his success, which applies to business as well as fitness and relationships. He believes, “when you’re consistent at something the universe works with you to multiply the results you want,” and uses the example of maintaining a happy marriage. Instead, “take my wife on dates randomly whenever,” which would have no consistency, with date night every Wednesday night firmly in the diary.
When applied to training, consistency tends to level out sporadic results. In a business sense, Keulian believes that consistency “deepens the results and outcomes you seek, whether it’s money, impact, influence or market share.” It is not enough to engage in work again and again. It is not right to come when you feel like it. Consistency is overlooked because it appears dull. It’s not sexy. Business gurus who want to attract attention and sell courses will tell you this is overhyped, but it is often the foundation of true success, which is rarely possible without it.
Broke to $200 million: Three master traits that built a business empire
“If you’re not focused in business,” Keulian explained, “then you’re the person who has a great idea, starts a business, gets a logo, and then the idea fairy comes along again.” And now you’re doing something new.” This is not the plan. The thought fairy shouldn’t be able to steer you away from anything important. The thought fairy is persistent, so you must concentrate on distracting her efforts. Keulian knows that if you don’t solve it now, it will happen again and again. The only option is to focus your attention in one area and stick to it when new, shiny objects appear.
Similarly in relationships, “when your eyes start to wonder and you’re looking at someone else, you can see how it negatively affects your partner,” Keulian said. But it is much more than that. “You start to feel like you’re not a good role model for your kids, and you’re less confident, it’s all because you weren’t able to focus on what was right in front of you.” Being focused on one thing means that all your energy is flowing there, you are not wasting it on things that don’t matter.
Keulian’s focus is money, including generational wealth and financial independence. “I lived day-to-day in terms of focus,” he said. “I was dividing my attention between many different business ideas, and while this created multiple income streams and security for my family, I couldn’t get any of these businesses across the finish line and ended up losing all of them. Had to pick it up.” Could be bad news for side project focus. “I now know that the key to financial freedom and success is specificity of focus, and once I began to focus on one idea at a time, organize it, then get a leader in place and measure its success. That’s when I really started being successful.” Keulian doesn’t allow himself to work on more than one business at a time and that extends simplicity to his overall approach. Now, the four pillars of his family are faith, family, fitness and finance, and he focuses on these areas. live no matter what.
The third pillar of Keulian’s success, which he credits as helping him build his $200 million business portfolio, is being able to work even when he doesn’t feel like it. “Imagine if you only made your best sales calls when you were inspired, or only worked when it wasn’t cold or rainy, or didn’t show up when you didn’t sleep so well.” This is not what makes significant fortunes. He said, “I’m going to do what I said, I’m not going to think too much, I’m just going to do it.”
“When I was building my company from scratch it took discipline to keep working even though I could only see small progress,” he explained. “But because I was focused on building a better future, so even if I became bitter and angry, I would still go and work.” Keulian seemed to be rewarded for sticking to the piece. “One of the things that really helped me develop my discipline muscle was signing up for a marathon that was only six weeks away, leaving me with no choice but to stick to the training program. ” Keulian registered for the San Diego Marathon, then hired a running coach, created a plan, and had “solid discipline until the race was done.” Once he accomplished this mission, and proved he could stick with a tough regime, he knew he could do the same with his business endeavors.
Discipline is another neglected attribute, as most people find it very difficult. They see discipline and they hear dull, boring, monotonous. But discipline can remove friction. It removes the need to make decisions on arbitrary things such as what to wear or what to eat. You know what you’re going to wear, eat, and work out because you’re already committed. And because you’re disciplined, you’ll stick to the plan and stick to it. It sounds very simple, but most people are unable to do it.
harness the power
Developing these skills in itself is not enough. Hiring them means extending them into other areas of your life and work, including the one you hire. “Let’s say you want to bring onboard a marketer and a salesperson whose skills you can’t fault,” Keulian said. “You still need to look at his traits. You need to make sure he has the qualities of consistency, focus and discipline.” Otherwise, their skill will go to waste, and you’ll pay for it.
Ask them to tell you about times when they focused, and do the same for consistency and discipline. As you listen to their stories, find out if they’re real. Are they really who they say they are and do they have the potential to match yours in terms of effort? Anyone can play a good game, you also need people to play. “I can teach them skills, but if they come to me with consistency, focus and discipline, I can create superhuman team members.” That’s what Keulian finds.
Keulian sees these three qualities as a multiplier. “When you combine them with the skills of sales and marketing, as well as mastering copywriting, you have the ability to print money,” he said. Of course it takes time, but doing something difficult over a long period of time eventually enables you to make decisions. Your relentless pursuit of fundamental business concepts means you’ve outdone and outperformed your competition, and that gap is widening every day.
“Develop these millionaire success qualities so that they pervade every area of your life,” says Keulian, “including your mindset, health, fitness, relationships and money.” Set yourself goals that require you to be at the top of your game with consistency, focus and discipline and don’t stop until you hit them.