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In its fourth annual Connected Consumer Survey, Deloitte finds: Consumers are increasingly trying to streamline their digital lives by reducing the number of devices they own, while simultaneously embracing virtual experiences and demanding technological innovation Are.
The study, which surveyed more than 2,000 US consumers, provides insight into how people are integrating digital technologies into their lives and highlights the challenges and opportunities facing both consumers and technology companies in a connected world. Is.
One of the key findings of the survey is that households are taking a more strategic approach to device consumption. While nearly half of households (48%) bought at least one new connected device in 2023, the average number of devices per household is set to drop from 25 in 2021 to 21 in 2023.
Deloitte, the large accounting and consulting firm used by 90% of the Fortune 500 and more than 8,500 in the U.S., said it was making a conscious effort to streamline and eliminate older or less useful tools as well as make room for new tools. symbolizes, which match better with their needs. based private companies.
However, managing the growing number of devices and subscriptions remains a challenge for many consumers. The survey shows that 41% of respondents do not like to manage their devices, and 28% feel overwhelmed by the sheer number of devices and subscriptions they need to handle. (I bought the Rocket Money app to reduce the number of subscriptions I have).
This presents an opportunity for tech companies to help customers tackle the complexities of the digital landscape and strike a balance that maximizes the benefits of a connected life, Deloitte said.
hybrid work rule
Deloitte focused on how connected consumer devices are changing household spending.
The study also throws light on the emerging priorities with respect to work arrangements. Hybrid work is in demand, with 56% of employed adults working remotely or in a hybrid way at their primary job over the past year.
This shift is driven by a desire for better relationships with family and co-workers, better health and better well-being. As hybrid working becomes more prevalent, businesses are urged to refresh and improve their technology solutions to meet the changing needs of the workforce.
Virtual health care has gained significant momentum, with 42% of respondents having had at least one virtual medical appointment in the past year. The majority of those who experienced virtual health visits expressed higher satisfaction levels and preferred virtual or hybrid options for future psychological health and chronic conditions. This, Deloitte said, reflects the growing acceptance and understanding of digital access to healthcare.
While consumers acknowledge the benefits of the technology, concerns about security and privacy remain high. Deloitte said the survey shows 58% of consumers are concerned about the vulnerability of their devices to security breaches, up from 50% in the past year. Similarly, 58% express concern about organizations or individuals tracking them through their devices, up from 41% in 2022. This highlights the need for better data privacy and security measures to address consumer apprehensions.
The survey highlights consumers’ desire for innovation and experiences that leverage the capabilities of 5G technology. More than half (53%) of respondents with 5G smartphones expressed frustration at the lack of innovative apps and services that fully harness the potential of 5G. This presents an opportunity for developers and technology companies to meet consumer expectations and deliver immersive experiences that harness the power of 5G.
Deloitte says that the youth are living life in a digital way.
Looking to the future, the study indicates a growing interest in immersive 3D experiences, especially among the younger generation. More than 6 out of 10 Gen Z respondents and more than half of millennials expressed interest in learning, socializing and shopping through 3D platforms.
Additionally, as generic AI gains traction, 17% of respondents reported experimenting with or using generic AI for personal, educational or business purposes. This reflects the growing awareness and adoption of AI technologies among consumers, said Deolit.
Deloitte vice president and US technology sector leader Paul Silverglate said in a statement that companies need to respond to these growing consumer needs and expectations by innovating and securing digital experiences. He added that consumers are becoming more discerning in their device selection and are seeking digital harmony, presenting a wealth of opportunities for companies to align technology with human needs.
Jana Urbanas, Deloitte LLP Vice President and US Telecom, Media and Entertainment Sector Leader, highlighted the importance of leveraging technology to create an equitable society while fostering innovation and competitive differentiation.
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