Def Jam signs band of NFT whale characters to its roster in ‘one-of-a-kind’ music project
The current state of music is undeniably different—so different that Def Jam Recordings launched a virtual band via Web3!
whaleA virtual band made up of NFT whale characters has been added to the roster of Universal Music Group’s major label imprint.
A “who all are there” Musical talent will be involved, according to Def Jam, which has yet to announce the musicians behind the project. To strengthen the bond between music and web3 culture, whale‘ The first effort would be made available as a full-length album.
ben willis And Joshua AndrianoMeet the co-founders of tech company WAGMI Beach Dj Mormile And Ryan Rodriguez To discuss a partnership with The Catalina Whale Mixer, a collection of 5,555 NFT avatars on the Solana blockchain from Def Jam in December 2021. This collaboration led to the development of whale,
According to Willis,
“We pitched the idea of a community developed avatar group to DJ and [they] just got it. Working with Def Jam to release this one-of-a-kind new music project is a dream come true.
Major record companies are starting to use the NFT strategy for virtual artists. The same idea was followed by 10:22 PM, another label from Universal Music Group, which used licensed figures from Bored Ape Yacht Club to produce an animated band. Operation,
The founders of WAGMI Beach, who are also music industry veterans, are convinced that this approach will elevate the way artists and labels interact directly with fans by getting them in on the action.
lichen Said,
“At the core of all NFTs and Web3 is a fundamental technology change that will transform the way music and art are consumed by generations to come. This is our first step into what we believe to be an incredible new wave for artists and fans. Initial dive.
What are your thoughts on Def Jam signing the Virtual Band? Tell us in the comments!
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Source: thejasminebrand.com
