According to Elon Musk, X, formerly known as Twitter, is set to release a version of its X Premium subscription that is free from advertisements, allowing users to choose to pay in order to avoid seeing ads.Thank you for reading this post, don't forget to subscribe!
The CEO of Tesla and SpaceX announced that the platform will offer a “budget-friendly” edition of Premium, which will include all the benefits of a membership while eliminating “ads,” along with a more costly ad-free alternative.
Musk did not disclose the pricing for either of the tiers or the launch date for the new membership options.
Two upcoming tiers of X Premium subscription are on the horizon.
One tier is inexpensive and includes all the features but no ads, whereas the other tier is pricier yet ad-free.
– Elon Musk (@elonmusk) 20 October 2023
X Premium, priced slightly over £9 per month, grants users a verification badge, as well as the ability to edit posts after they’ve been published, and the ability to post longer text and video content.
Since assuming control of Twitter last year, Musk has witnessed a decrease in the company’s revenue, as advertisers have withdrawn due to concerns about the new owner’s approach to content moderation and freedom of speech.
Last week, the EU initiated an inquiry into the platform’s management of the dissemination of disinformation and harmful content linked to the Israel-Hamas conflict.
As a consequence of the economic downturn, X has turned to subscriptions as an income stream.
Musk has proposed that requesting users to provide their credit card information would aid X in combating bots and spam accounts (PAs).
Earlier this week, the company commenced a trial in New Zealand and the Philippines, where new users are asked to pay an annual fee of one US dollar (83p) merely to post and respond to others.
Musk hinted at such a feature last month, suggesting that eventually all users could be asked to pay in order to continue utilizing the platform.
He has previously argued that asking users to pay for posting is the most effective strategy for dealing with bots and spam accounts, positing that necessitating users to provide their credit card details would deter those operating bot networks and discourage various malicious actors from using the site.