MAGA Pillow magnate Mike Lindell alleges that Fox News “canceled” his MyPillow ads because he recently hired former Fox Business star Lou Dobbs to host a show on his fringe-right media channel .Thank you for reading this post, don't forget to subscribe!
However, the real story may not be so simple. A Fox News source with direct knowledge of the situation argues that the network’s long-running partnership with MyPillow was put on hold because Lindell is unable to pay for its commercials. The source said Lindell’s media-buying agency has been clearly informed on the issue.
Later Friday the network confirmed that Lindell had not paid his bills. “We will be happy to accept their advertising as soon as their account is cleared,” a Fox News spokesperson said in a statement to The Daily Beast.
This wouldn’t be the first time Lindell has been laid off because he was unable to pay his bills. Lindell, who is currently facing a billion-dollar defamation lawsuit from voting software firms Dominion and Smartmatic over his election fraud conspiracies, saw his entire legal team resign last fall as he was sued for millions of dollars. Was due.
Admitting that he had “no money” after his lawyers left, Lindell’s company is struggling with financial problems and a dangerous cash crunch. At the time his lawyers deposed him, Lindell also admitted that American Express had reduced his company’s credit line to $100,000 and that other banks had refused to grant him loans. For several weeks last fall, their ubiquitous MyPillow commercials were virtually missing from television amid ongoing money struggles.
However, Lindell insisted Friday that Fox rejected his ads because they hired Trump sycophant Dobbs, who was fired by Fox in early 2021 – 2020 election lies by Smartmatic a day after he sued the network over the issue, which Dobbs happily publicized on-air. Lindell also suggested that his cancellation of the ad was due to his unwavering loyalty to the “real president” (that would be Trump, in his mind) ahead of the 2024 election.
“Fox News canceled MyPillow, and I don’t have a reason yet, I can only say, you know, well, the caucuses are coming up on Monday, they know that my brand is our great The actual president is branded with Donald Trump,” Lindell yelled on MAGA podcaster Steve Bannon’s podcast on Friday.
“You know, maybe it’s because I brought Lou Dobbs on my Lindale TV network this week and – but, everything is very worrisome and suspicious. Why now? All of a sudden, you’re canceled,” Lindell continued. “I’m beside myself. I don’t even know what to say. It’s like you go after a company — because your CEO is trying to save our country and secure our election platforms. Worried about helping. It’s just, it’s disturbing. It’s disgusting.”
The Pillow bigwig said his media buyers told him Wednesday night that Fox News had rejected his ads, but he waited a day for the network to tell him the reason before going public. “This is complete cancellation,” he told Bannon.
Speaking with The Daily Beast on Friday, Lindell cited Dobbs as the main reason behind Fox removing his ads, and said the ex-Fox star started off with a lengthy interview with Trump on Lindell TV on Monday.
He said, “The only change this week was the one introduced by Lou Dobbs on Monday night – remember Fox let Lou Dobbs go when he talked about these election platforms.” “I think this is directly related to my speaking out on election platforms to get rid of the machines, the voting machines. Remember Fox settled with Dominion and that, but you know, I complain all the time about Fox News and Newsmax for not talking about the elections. So it hasn’t changed because I’ve always done it.
He also speculated that Fox is “afraid of competition” from its private media outlets, suggesting that its weeknight lineup that includes Dobbs and Emerald Robinson, a former Newsmax correspondent and vaccine conspirator, also played a role. Played.
Claiming that he has paid Fox News $500,000 to $2 million every week for the past decade to run his ads, Lindell complained that he was offering the network money if his ads aired. Refusing to do so should be “almost illegal”.
However, Lindell has struggled to pay the conservative cable giant for months and has not paid for any ads run on Fox through August 2023, according to a Fox News source with knowledge of the situation. Lindell recently made payments to the network, this insider said, but they were only to catch commercials running over the summer.
According to a transcript search, Fox News has not run a MyPillow ad on its airwaves since mid-December, suggesting it has been in violation of its contract with the network for several weeks.
Dropping Lindell as an advertiser may anger the Fever Swamp and ultra-MAGA election denial crowd, but it probably won’t do much to hurt the top-rated cable channel’s bottom line. Last year, Fox News Media generated $1.4 billion in advertising revenue, a number that will almost certainly increase during the chaotic and highly watched election season in 2024.
Ultimately, the loss of Lindell’s cash would be a mere “drop in the bucket” for Fox News, the network insider said.