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Game Taco has officially changed its name to WorldWinner, increasing its focus on its largest brand to publishing games for the skill-based game category.
With over 20 years of loyal players, WorldWinner aims to continue its legacy as the platform of choice for skill gaming. The rebrand comes at a time when skill-based games account for more than 13% of the total mobile games market. Players can bet and win real money in skill-based games, but it is not considered gambling in 41 states due to the focus on skill rather than random luck.
Sony sold WorldWinner to GameTaco in 2021 for “eight figures”. The WorldWinner side of the business – its consumer gaming service – is based in Henderson, Nevada, and is the most recognized and trusted skill game technology platform and brand, said Nancy McIntyre, CEO of WorldWinner, in an interview with GamesBeat.
People love to bet on skill-based sports.
“WorldWinner has been in existence for almost 25 years. And it used to be part of Sony GSN,” McIntyre said.
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And then 2.5 years ago, Sony sold the business to Platinum Equity, who rebranded the company as Game Taco with the idea that The WorldWinner would be the direct-to-consumer brand and then Game Taco would be the white-label business. In which the first partner will be FanDuel. , The platform included matchmaking services and more.
“It made a lot of sense, but as soon as I came in and recognized that WorldWinner was really a major brand and well known to skill gaming users. More than 34 million people have played the game. And it seems clear that we should really bring it back to the brand that people know.
Big brand in skill-based games
The world-conqueror’s deep-sea search.
WorldWinner has over 34 million users and over five billion games played. The platform has awarded $2 billion in winnings, making it the preferred destination for players seeking real cash prizes. Given those numbers, it makes sense to go with the most well-known brand, while Game Taco focuses on being a platform for other companies to create skill-based games. One of those partners is major fantasy sports betting company FanDuel.
“WorldWinner has been a key driver of that growth as the platform of choice for players looking to test their gaming skills for the chance to win real cash prizes,” McIntyre said. “WorldWinner’s trusted reputation and legacy among consumers drove the decision to adopt the name for the entire company. We look forward to not only continuing the legacy but also building on it with the next era of WorldWinner.
According to Fortune Business Insights, industry analysts anticipate significant growth in the global skill-based gaming market and expect it to reach more than $85 billion by 2030. Skill games have emerged as one of the most popular genres among mobile gamers, with approximately 46% expressing interest in playing or currently playing skill games. According to Statista, about 64% of American adults ages 18 to 35 say they are “very likely” to try a real-money skill-based game.
With a long presence in the industry, WorldWinner stands as a top destination for skill gaming. Since its launch in 1999, WorldWinner has hosted over 1.6 million tournaments, awarding over $2 billion in cash prizes. The platform offers thousands of tournaments daily, allowing players to compete for real money prizes and awards.
WorldWinner offers a cross-platform gaming experience, allowing users to play and compete on both WorldWinner.com and the mobile app. It also collaborates with major consumer brands such as Hasbro, Atari, and Sony/GSN to offer paid competitive games based on popular intellectual properties.
David Nathanson, executive chairman of WorldWinner, said in a statement, “WorldWinner is well-positioned to deliver a truly innovative, intense game experience for consumers who enjoy the challenge and entertainment that only skill games can provide. “
WorldWinner has a diverse portfolio of original and licensed skill games designed for paid competitive gaming tournaments. With over 20 titles available and additional games on the horizon, players can find high-quality, entertaining experiences that suit their preferences and desired play style.
Word Slots is a new title from WorldWinner.
Recent additions include Deep Sea Search, an ocean-themed hidden-object puzzle adventure, and Word Slots, a game that combines word games with the excitement of casino slots. Popular titles like Solitaire Rush, Bejeweled Champions, and Yahtzee Spin & Win are also featured. Players can access their favorite games on WorldWinner.com through their PC or mobile device using the WorldWinner mobile app.
WorldWinner has also partnered with FanDuel, a leading online sports gaming company in North America, to provide players with an engaging mobile game experience through the FanDuel FaceOff app, where they can compete for cash prizes. There are approximately 26 live games including Yahtzee, Wheel of Fortune, and Atari Breakout.
The rebranding efforts, including the refreshed WorldWinner brand identity, logo and website, mark the beginning of the company’s long-term investment to establish itself as a leading innovator and creator of quality skill games, McIntyre said.
WorldWinner plans to introduce new features, updates and improvements to the platform, including social elements, tournament styles and overall user experience, in addition to exciting new games.
All efforts required a lot of research. WorldWinner worked with YouGov to survey players’ attitudes and what they think about brands in the market. About six months ago, it became clear that the company should return to the Worldwinner name. The marketing team went to work on new materials that would be released later.
“We are talking to players about building a better WorldWinner and bringing it in line with the standards and technology of today’s products. So this is the first step in rebranding and reworking the brand, the product, the positioning with the customer and much more,” said McIntyre.
Nancy McIntyre is the CEO of WorldWinner.
McIntyre came on board as general manager and chief marketing officer of the WorldWinner business. The company more than doubled the number of users and tripled the amount of the entry fee. McIntyre became CEO in May. That’s when branding efforts began in earnest.
Competitors include Skillz, which enables anyone to create skill-based games. The company has approximately 80 full-time people. Its biggest markets are India, United Kingdom, North America, Germany and Mexico. There’s more room to grow.
“We really see this as a massive growth opportunity around the world. “As much as players have embraced gaming, the next frontier is the adoption of real money gaming,” McIntyre said.
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