DUBLIN, Feb. 13, 2023 (GLOBE NEWSWIRE) — “Global Clean Beauty Market: Analysis by Product Type (Skin Care, Hair Care, Cosmetics, Fragrance, and Others), Distribution Channel (Specialty Stores, Hypermarkets and Supermarkets, Online, and others), size of the region and trends with impact of COVID-19 and forecast till 2028” has been added in the report ResearchAndMarkets.com’s Visit.
Global clean beauty market to be valued at US$ 7.22 billion in 2022. The market value is expected to reach US$ 14.36 billion by 2028.
Clean beauty means that the product is non-toxic, free of harmful ingredients, and contains all of the ingredients listed on the labeling. Clean beauty doesn’t shy away from synthetic (or lab-created) ingredients—as long as the synthetic ingredients are safe.
Consumers are paying close attention to the ingredients in products, which is driving a huge demand for clean beauty products. Over the past few years, consumers have spent more time focusing on skincare versus makeup, leading to an increased awareness of ingredients in products.
The higher it is on the clean spectrum, the higher the growth. In addition, younger consumers are slightly more inclined to buy only hygienic products. The market is expected to grow at a CAGR of approx. 12% during the estimated period of 2023-2028.
Market Dynamics:
- Growth Drivers: The global clean beauty market growth is projected to drive multiple growth drivers such as surging Gen Z and millennial population, rise in social media users and digital ad spends, rise in consumer awareness, rise in e-commerce, rise in disposable income. favorable government regulations and initiatives, and many other factors. The influence of social media on consumer buying behavior has been significant. Due to ubiquitous social media advertising, people are better informed about ingredients and motivated to make eco-friendly purchases. As a result, the market for clean beauty products has been expanding over the past few years.
- Challenges: However, the market growth will be negatively impacted by various challenges such as absence of regulatory bodies or industry-wide standards, threat from counterfeit beauty products, etc.
- Trends: The market is anticipated to grow at a rapid pace during the forecast period due to various latest trends in the beauty industry such as increasing integration of AR, VR, and AI, product personalization, increasing demand for eco-friendly products, and more. Search Engine Marketing, Brand Collaboration/Partnership, etc. AR and AI technologies are proving to be both popular and successful in the beauty industry because they can provide shoppers with a personalized experience, which aims to make purchases more targeted and easier for consumers. Whether it’s through a skincare diagnostic selfie experience or shade-matching try-ons, AI and AR offer a wide range of solutions to meet the needs of a beauty brand and its customers.
Impact analysis of COVID-19 and the way forward:
The COVID-19 pandemic has led to negative growth rates in the initial period, as there was supply chain disruption that affected the production of clean beauty products. In later times, people became more aware of clean beauty.
When people’s routines came to a standstill, consumers began to re-evaluate their lifestyle choices. The typical consumer begins reading the fine print of the products they use, only to realize that such products are causing harm.
Thus, the clean beauty market is expected to witness positive growth in the year 2021, owing to the rising awareness level among the consumers. In the post-Covid era, e-commerce for clean beauty products is expected to see a significant growth.
competitive landscape:
The global clean beauty market is fragmented. Major players in the global clean beauty market are:
- Estee Lauder Companies Inc.
- elf beauty, inc.
- The Honest Company, Inc.
- LVMH (Sephora)
- Natura & Company (Avon Products, Inc.)
- credo beauty
- Orvin (BareMinerals)
- beauty counter
- Illya Beauty
- aire perez
- rms beauty
- naked poppy
Some of the strategies by the major players in the market are mergers, acquisitions, and collaborations. For example, in 2022, Estee Lauder Companies Inc. announced that the company has signed an agreement to acquire the TOM FORD brand.
On the other hand, in 2022, Elf beauty brand Keys Soulcare announced that the company has introduced Keys Soulcare’s first daily moisturizer with SPF30 to protect your glow.
In addition, according to the Environmental Working Group (EWG) ranking, ELF is one of the best among the top five mass beauty brands. ELF products have the lowest percentage in the high-risk area.
And according to the Green, Clean, Responsible (GCR) Beauty Rankings, ELF uses 100% clean ingredients, and works to meet Clean 2.0 standards. On the other hand, other companies like Maybelline and Cover Girl use more than half of their product line with clean ingredients.
Report metrics:
| report attribute | Description |
| number of pages | 147 |
| forecast period | 2023 – 2028 |
| Estimated market value (USD) in 2023. | $8.1 billion |
| Forecasted Market Value (USD) by 2028. | $14.36 billion |
| compound annual growth rate | 12.1% |
| covered area | global |
Major Topics Covered:
1. Executive Summary
2. Introduction
2.1 Clean Beauty: An Overview
2.1.1 Introduction to clean beauty
2.1.2 Difference between clean, natural and organic beauty
2.1.3 Properties of Clean Beauty Products
2.2 The Clean Beauty Division: An Overview
2.2.1 Clean Beauty Division
3. Global Market Analysis
3.1 Global Clean Beauty Market: An Analysis
3.1.1 Global Clean Beauty Market: An Overview
3.1.2 Global Clean Beauty Market by Value
3.1.3 Global Clean Beauty Market by Product Type (Skin Care, Hair Care, Cosmetics, Fragrance, and Others)
3.1.4 Global Clean Beauty Market by Distribution Channel (Specialty Stores, Hypermarkets & Supermarkets, Online & Others)
3.1.5 Global Clean Beauty Market by Region (Asia Pacific, Europe, North America and Rest of the World)
3.2 Global Clean Beauty Market: Product Type Analysis
3.2.1 Global Clean Beauty Market by Product Type: An Overview
3.2.2 Global Skin Care Clean Beauty Market by Value
3.2.3 Global Hair Care Clean Beauty Market by Value
3.2.4 Global Cosmetics Clean Beauty Market by Value
3.2.5 Global Fragrance Market by Value
3.2.6 Global Other Clean Beauty Market by Value
3.3 Global Clean Beauty Market: Distribution Channel Analysis
3.3.1 Global Clean Beauty Market by Distribution Channel: An Overview
3.3.2 Global Specialty Stores Clean Beauty Market by Value
3.3.3 Global Hypermarket and Supermarket Clean Beauty Market by Value
3.3.4 Global Online Clean Beauty Market by Value
3.3.5 Global Other Clean Beauty Market by Value
4. Regional Market Analysis
5. Impact of Covid-19
5.1 Impact of COVID-19 on the Global Clean Beauty Market
5.2 Impact of COVID-19 on Clean Beauty Products
5.3 Post COVID-19 Impact on the Global Clean Beauty Market
6. Market Dynamics
6.1 Growth Drivers
6.1.1 The Growing Gen Z and Millennial Population
6.1.2 Growing influence of social media and digital advertising spend
6.1.3 Increasing consumer awareness towards natural products
6.1.4 Growing E-Commerce
6.1.5 Growth in Disposable Income
6.1.6 Favorable Government Regulations and Initiatives
6.2 Challenges
6.2.1 Lack of a regulatory body or industry-wide standards
6.2.2 The danger of counterfeit beauty products
6.3 Market Trends
6.3.1 The growing integration of AR, VR and AI in the beauty industry
6.3.2 Increasing Product Innovation
6.3.3 Product Personalization
6.3.4 Growing Demand for Environment Friendly Products
6.3.5 Search Engine Marketing
6.3.6 Brand collaboration/partnership
6.3.7 Increasing focus on sustainable packaging
6.3.8 Blue Beauty
6.3.9 Growing Demand for Clean Products
7. Competitive landscape
7.1 Global Clean Beauty Market Players by GCR Beauty Ranking
7.2 Global Clean Beauty Market Players by EWG Ranking
7.3 Global Clean Beauty Market Players by Advertising Spend
8. Company Profile
8.1 The Estee Lauder Company Inc.
8.1.1 Business Overview
8.1.2 Net Sales by Product Category
8.1.3 Trading Strategies
8.2 Elf Beauty, Inc.
8.2.1 Business Overview
8.2.2 Net Sales by Sector
8.2.3 Trading Strategies
8.3 The Honest Company, Inc.
8.3.1 Business overview
8.3.2 Revenue by Product Category
8.3.3 Trading Strategies
8.4 LVMH (Sephora)
8.4.1 Business overview
8.4.2 Revenue by Business Group
8.4.3 Trading Strategies
8.5 Natura & Company (Avon Products, Inc.)
8.5.1 Business Overview
8.5.2 Trading Strategies
8.6 Credo Beauty
8.6.1 Business overview
8.6.2 Trading Strategies
8.7 Orvin (BareMinerals)
8.7.1 Business overview
8.7.2 Trading Strategies
8.8 Beauty Counter
8.8.1 Business overview
8.8.2 Trading Strategies
8.9 Ilya Beauty
8.9.1 Business overview
8.9.2 Trading Strategies
8.10 Array Perez
8.10.1 Business overview
8.11 RMS Beauty
8.11.1 Business overview
8.12 NakedPoppy
8.12.1 Business overview
For more information about this report see
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global clean beauty market
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