After succeeding in launching female-founded brands like Reese’s Book Club, Shine Away, The Home Edit, and Fair Play, Hello Sunshine is now looking to use its golden touch to help more female content creators.Thank you for reading this post, don't forget to subscribe!
Hello Sunshine Collective is an incubator that provides a customized mentorship experience that empowers entrepreneurial women to take their brands to the next level by amplifying their unique and personal narratives, using the support of Hello Sunshine’s vast network of resources in content creation, marketing, business strategy. Helps to level up. Strategic partnerships and other advice from company leadership.
“I often think about the lost stories of my grandmother and mother’s generation that were not told because of the lack of opportunities for women to create and distribute their art. “These artists and entrepreneurs had very limited experiences and opportunities for expression during that time,” Hello Sunshine founder Reese Witherspoon said in a statement. “We are in a new era for women’s success and excellence. Hello Sunshine Collective builds on everything this company has achieved and will be rocket fuel for many promising and talented individuals.”
The inaugural group includes 15 women with diverse backgrounds and areas of expertise, with a combined social reach of more than 59 million: musician Emily Bear, former WNBA player Sydney Carter, wellness coach Alex Alley, cake artist Yolanda Gamp, fitness trainer Jeanette Jenkins, Lifestyle influencer Rachel Martino, The Cool Mom Company founder Lizzie Mathis, The Korean Vegan founder Joanne Molinaro, disability advocate Sophie Morgan, Color Me Courtney founder Courtney Quinn, TikTok personality Yasmin Sahid, music artist Shiadani, TikTok personality Kat Stickler, streaming Star Valkyre and Diary of an Honest Mom founder Libby Ward.
During their year at The Collective, these creators will learn how to expand their brands to new direct-to-consumer opportunities. The Home Edit is an example of the possibilities: Hello Sunshine has expanded its reach and its business through partnerships with Walmart and the Container Store, among other strategies, after acquiring a design and organization company in 2022.
“To truly change the story for women, you need to change the storytellers,” Maureen Polo, head of direct-to-consumer at Hello Sunshine, said in a statement. “As we grow our direct-to-consumer offering at Hello Sunshine, creating a hands-on, exclusive talent incubator was an ideal next evolution for how we empower women in the sector. I couldn’t be more excited to work with this collective of talent to accelerate their success through our mentoring model and opportunities within the Hello Sunshine Flywheel that are personalized to their identities and goals.
Hello Sunshine Collective will make its official launch on October 20 with a party at the Sheraton Grand in downtown Los Angeles, sponsored by the National Women’s Law Center, featuring a musical performance from Maetta.