The classic social web game Habbo made a pivot into NFTs in 2021, 20 years after it launched as a more visual riff on the chat room. The pivot did not go over well with all Habbo fans, as it did with Neopets.Thank you for reading this post, don't forget to subscribe!
But unlike Neopets, the company isn’t dumping its NFTs. Now different words will be used to talk about them.
On Tuesday, Habbo announced it would be changing its terminology, removing the existing “Habbo NFT” phrase in favor of “Habbo collectible.” In a post (via PC Gamer), Habbo said it will move away from blockchain industry jargon.
“To make it easier for current and future players to understand what Habbo collectibles mean in most of our marketing and communications – collecting and trading items in Habré – we use terms like ‘NFT,’ ‘Web 3,’ ‘Go Away,’ Avoids jargon. ‘ and ‘Blockchain,’ etc.”
Habbo’s move is reminiscent of many brands and companies that have moved away from how to refer to NFT assets, with many instead calling them “digital collectibles.” For example, online messaging platform Reddit calls its NFTs “collectible avatars” and has avoided using NFT terminology in its public communications.
However, not all such changes will occur simultaneously. In the post, the company said it will retain the branding of its Habbo NFT Twitter account and Discord server, at least “for now.”
Habbo’s NFT avatars were minted on the Ethereum mainnet, while follow-up collectibles for items like digital furniture are minted on the Ethereum scaling network Immutable X. Owners of 11,600 NFT avatars get exclusive access to a special Habbo Hotel server called Habbo X. Prices start at around 0.18 ETH ($275) on the secondary market OpenSea marketplace.
Edited by Stacey Elliott.
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