Suitable for 2023 Jeep Wrangler Rubicon 392 Rubicon 20th Anniversary Level II by American Expedition Vehicles (AEV)
CHICAGO – Jeep on Thursday revealed its most expensive Wrangler SUV ever, priced at more than $115,000.
The limited-edition vehicle is a 2023 Wrangler Rubicon 392 20th Anniversary with heavy-duty off-road parts customization from upfitter American Expedition Vehicles.
Only 150 AEV SUVs will be produced as part of an extensive 20th anniversary collection of the popular Rubicon model of the Wrangler. Automakers like Jeep’s parent company Stellantis have been testing their pricing power on high-end and special-edition models lately.
“We’re doing a different level of testing, for sure, but the aftermarket is doing it now,” Jim Morrison, senior vice president and head of Jeep Brand North America, told CNBC during an interview at the Chicago Auto Show. “Capacity is king for the Wrangler, and we see more of that happening and we’re happy to be a part of it.”
The 2023 Jeep Wrangler Rubicon 4xe 20th Anniversary Level II Edition with American Expedition Vehicles (left) and the 2023 Wrangler Rubicon 392 20th Anniversary Edition at the 2023 Chicago Auto Show.
Michael Wayland / CNBC
Jeep owners are known for adding a greater amount of accessories and aftermarket parts to their SUVs than anyone else in the automotive industry.
The new vehicle is powered by a V8 engine with 470 horsepower and 470 pound-feet of torque, which according to the company can accelerate from 0-60 mph in about 4.5 seconds.
Off-road parts include 37-inch tires and special AEV lights, bumpers, skip plates, shocks and other equipment for scaling rocks and other rough terrain.
The record-breaking $115,668 price is for the Jeep-AEV vehicle. The 2023 Wrangler Rubicon 392 20th Anniversary Vehicle, without the added off-roading capability, starts at $94,485. The plug-in hybrid electric version of the 20th anniversary Wrangler Rubicon SUV starts at $71,380. All prices include mandatory logistics and destination charges.
All vehicles have special-edition styling and badging for the 20th anniversary of the Rubicon model, named after a famous mark in California. These also include a new seven-slot grille, beadlock-enabled wheels, 83-piece tool kit and other features.
According to Jeep, orders for the vehicles will begin later this month. They are expected to arrive at Jeep dealerships during the second quarter.
The 2023 Jeep Wrangler Rubicon 4xe 20th Anniversary Level II Edition with American Expedition Vehicles (AEV) was unveiled on February 9, 2023, at the Chicago Auto Show.
Michael Wayland / CNBC