Jennifer Freese returns to the Toronto Film Festival to take on the new role of Chief Business and Marketing Officer, overseeing corporate partnerships among other duties.Thank you for reading this post, don't forget to subscribe!
Freeze, who held executive roles such as vice president of partnerships and senior director of partnerships over a nine-year period with TIFF until September 2020, will also oversee brand and media development, loyalty and engagement at the festival. His return comes as Toronto tries to fill the revenue gap left by Canadian phone giant Bell, TIFF’s major sponsor since 1995 and whose name is on the Bell Lightbox, the event’s year-round home, which will end in late 2023. Ending annual financial contribution of $5 million. ,
“Jane has an impressive track record of fostering growth and innovation, as well as a commitment to developing purpose-driven partnerships that support our mission and better audiences,” Cameron Bailey, CEO of Toronto Film Fest, said in a statement Thursday. Experience supports.”
The challenges facing Toronto include two years of pandemic disruption with reduced digital volumes in 2020 and 2021, in addition to the end of a 28-year partnership with Bell. Then another difficult year with the impact of the ongoing Hollywood actors and writers strike on the recent 48th edition in September 2023.
“I am delighted to join TIFF at this exciting time of recovery and change. As a purpose-driven marketer and business development leader, I am honored by the unique opportunity to support a pillar of Canadian culture as it approaches its 50th anniversary,” Freese said in his statement. .
Toronto also announced that it has promoted Judy Lung, currently TIFF’s vice-president of public relations and communications, to vice-president of strategy, communications and stakeholder relations.