Leading beauty brand NARS Cosmetics announced “Odentity,” a new NFT project inspired by its Orgasm shade makeup collection, in collaboration with Web3 Boss Beauties, a leading female-founded web3 pioneering organization. The NFT collection is designed to drive self-expression and creativity in the digital world. ODENTITY has two bespoke digital collectibles inspired by Orgasm, to empower women to be bold in their self-expression.
NARS x Boss Beauties: How the NFT Collab Is a New Wave of Empowerment
ODENTITY NFTs empowers women around the world through the release of two complimentary digital collections. The first of these is exclusive to Boss Beauties holders and the second collectible is available to all. Both of these collectibles are inspired by the brand’s most iconic shade, NARS Orgasm. This unique partnership aims to bring women to the Web3. It does so through a highly accessible mint, an engaging and educational virtual event series, and more.
On February 11, Boss Beauty’s NFT holders receive ODENTITY collectibles. It also allows them to transform their boss beauties’ backgrounds into stunning ‘Tripti’ inspired looks. Both brands will then unveil a complimentary “Odentity” NFT by Marion Ben-Lisa, the original NFT artist for Boss Beauties. This NFT will go live on 13th February. Plus, it’s influenced by NARS cult-classic shades Orgasm, Orgasm X, and the all-new Orgasm Rush. In addition through a series of public and gated virtual events, NARS aims to onboard its wider community to Web3. Through these virtual experiences, both brands also aim to promote their NFT holders to career panels with leaders from the Web3 and beauty industries. The NARS and Boss Beauty’s ODENTITY collaboration builds on the success of NARS’ first NFT collection, “Orgasm, Experienced.”
,ODENTITY is the digital embodiment of Orgasm’s award-winning, highly iconic peachy-pink shade, and we’re thrilled to be paying tribute to this brand icon in such a unique way. Boss Beauties shares our passion for empowering women and was an ideal partner to help expand the reach of Web3 as one of the premiere female-led Web3 communities., said Gabriel Archambault, Executive Director of Global Digital Innovation and Media at NARS.
To know more about the collection and brands, you can visit the official NARS x Boss Beauties collaboration website.
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Source: nftevening.com
