Through a strategic maneuver that coincides with the 2023 International Cricket Championship final between India and Australia in Ahmedabad on November 19, OKEx, a prominent Web3 technology firm, has rolled out its cricket-themed ‘Be a Crypto Player’ Web3 advertising campaign in India. The initiative is aimed at establishing OKEx as a significant player in the Indian Web3 market by showcasing its comprehensive array of Web3 products.Thank you for reading this post, don't forget to subscribe!
Web3 exploration is encouraged in an ad campaign featuring Ajay
The campaign, which premieres with the major acquisition of X (formerly known as Twitter) in the Indian market on November 19, centers around a character named Ajay engrossed in the final of the international cricket championship. Influenced by the voice of OKEx, Ajay is motivated to become a crypto player and join a vast community in a new economic system powered by Web3.
OKEx’s Web3 wallet takes the spotlight in the ad
The primary aim of the advertisement is to inspire a broader audience to embrace the realm of Web3 through the OKEx Wallet, tailored to make cryptocurrency accessible to everyone. The ad underscores the advantages of OKEx’s all-in-one Web3 wallet, offering access to 200,000 tokens through its DEX aggregator, alongside access to thousands of NFTs and DApps across nearly 80 blockchains. Presented in Hindi and English, the ad also highlights OKEx’s recent addition of Hindi support to its Web3 wallet.
Importance of India in Web3 expansion underscored by OKEx CMO
Haider Rafiq, Chief Marketing Officer at OKEx, remarked, “India’s burgeoning interest in crypto and its status as a key market for Web3 users has prompted us to prioritize the country in our expansion endeavors.” He mentioned that the campaign seeks to introduce the Indian market to the world of Web3, urging users to responsibly explore the possibilities offered by blockchain technology.
Campaign succeeds OKEx Crypto Cricket Cup
The campaign closely follows the triumph of the OKEx Crypto Cricket Cup, an interactive competition held from October 5 to November 5 in conjunction with the 2023 International Cricket Championship. With over 80,000 participants, the contest aims to educate eligible individuals about Web3, bestow exclusive cricket-themed NFTs, and distribute a share of a prize pool exceeding US$200,000.
Strengthening relationships through Web3 activations
As part of its expansion strategy in India, OKEx’s Web3 team intends to amplify its ties with India’s burgeoning developer community. This encompasses hosting Web3 activations, hackathons, and ancillary events at major developer conferences such as EthSign, Polygon Connect, and ETH India during December.
About OKEx and its Web3 products
OKEx, a leading global Web3 technology company, provides a comprehensive suite of products catering to both novices and seasoned enthusiasts. These encompass OKEx Wallet, a secure and adaptable cryptocurrency wallet; DEX, a multi-chain decentralized exchange aggregator; NFT Marketplace, a commission-free marketplace; and Web3 DeFi, a potent DeFi platform supporting earning and staking across multiple protocols on diverse chains.
In addition to its innovative products, OKEx collaborates with prominent brands and athletes globally, championing a new paradigm steered by Web3 self-managed technology through its recent global brand campaign “The System Needs a Rewrite.”