Rank: Best 100 Brands by Value in 2023
Brand worth can be a crucial element of any corporation’s intangible assets.
These categories of non-physical assets, like patents and brand identities, have an increasing influence on a corporation’s overall worth. A 2020 analysis discovered that intangibles accounted for 90% of the S&P 500’s market worth, a rise of 22 percentage points since 1995.
This diagram illustrates the world’s 100 most valuable brands in 2023, based on the annual ranking by Brand Finance. It showcases the role of brand equity in a corporation’s market position.
Best 100 companies based on brand worth
Brand Finance analyzed over 5,000 corporations (including subsidiary brands of groups like Alphabet and Meta) in 38 nations.
Generally speaking, the worth of a brand represents a corporation’s allocation of earnings that is associated with the brand. More details on the methodology can be found at the end of this article.
Here are the most valuable brands in 2023:
<tr
| Post | brand | Brand Value (B) | Country | Area |
|---|---|---|---|---|
| 1 | Amazon | $299.3 | We | retail |
| 2 | Apple | $297.5 | We | Technique |
| 3 | $281.4 | We | media | |
| 4 | Microsoft | $191.6 | We | Technique |
| 5 | wal-mart | $113.8 | We | retail |
| 6 | Samsung Group | $99.7 | South Korea | Technique |
| 7 | ICBC | $69.5 | China | banking |
| 8 | Verizon | $67.4 | We | Telecom |
| 9 | Tesla | $66.2 | We | automobile |
| 10 | TikTok/Douyin | $65.7 | China | media |
| 11 | Deutsche Telekom | $62.9 | Germany | Telecom |
| 12 | china manufacturing Edge |
$62.7 | China | banking |
| 13 | home depot | $61.1 | We | retail |
| 14 | $59.0 | We | media | |
| 15 | state grid | $58.8 | China | utilities |
| 16 | mercedes benz | $58.8 | Germany | automobile |
| 17 | agricultural bank from china |
$57.7 | China | banking |
| 18 | starbucks | $53.4 | We | restaurant |
| 19 | toyota | $52.5 | Japan | automobile |
| 20 | $50.2 | China | media | |
| 21 | mutai | $49.7 | China | spirits |
| 22 | AT&T | $49.6 | We | Telecom |
| 23 | disney | $49.5 | We | media |
| 24 | allianz group | $48.4 | Germany | Insurance |
| 25 | shell | $48.2 | UK | oil Gas |
| 26 | $47.4 | We | media | |
| 27 | Bank of China | $47.3 | China | banking |
| 28 | costco | $46.6 | We | retail |
| 29 | aramco | $45.2 | Saudi Arab | oil Gas |
| 30 | ping n | $44.7 | China | Insurance |
| 31 | huawei | $44.3 | China | Technique |
| 32 | China Mobile | $43.4 | China | Telecom |
| 33 | BMW | $40.4 | Germany | automobile |
| 34 | accenture | $39.9 | We | Technique |
| 35 | Oracle | $39.6 | We | Technique |
| 36 | Bank of America | $38.6 | We | banking |
| 37 | Tencent | $38.1 | China | media |
| 38 | unitedhealthcare | $37.1 | We | Health care Services |
| 39 | McDonald’s | $36.9 | We | restaurant |
| 40 | porsche | $36.8 | Germany | automobile |
| 41 | NTT Group | $36.6 | Japan | Telecom |
| 42 | Above | $35.4 | We | logistics |
| 43 | mitsubishi group | $35.0 | Japan | automobile |
| 44 | marlboro | $34.7 | We | Tobacco |
| 45 | Deloitte | $34.5 | We | commercial Services |
| 46 | American Express | $34.1 | We | commercial Services |
| 47 | volkswagen | $34.0 | Germany | automobile |
| 48 | Coca-Cola | $33.5 | We | cold drink |
| 49 | Wells Fargo | $33.0 | We | banking |
| 50 | CSCEC | $31.9 | China | engineering & Construction |
| 51 | JP Morgan | $31.8 | We | banking |
| 52 | Lowe’s | $31.6 | We | retail |
| 53 | Follow | $31.3 | We | banking |
| 54 | Nike | $31.3 | We | apparel |
| 55 | mitsui | $30.7 | Japan | engineering & Construction |
| 56 | cvs | $30.6 | We | retail |
| 57 | City | $30.6 | We | banking |
| 58 | taobao | $30.5 | China | retail |
| 59 | wuliangye | $30.3 | China | spirits |
| 60 | youtube | $29.7 | We | media |
| 61 | petro china | $29.6 | China | oil Gas |
| 62 | visa | $29.6 | We | commercial Services |
| 63 | FedEx, | $28.9 | We | logistics |
| 64 | xfinity | $28.8 | We | Telecom |
| 65 | Target | $27.6 | We | retail |
| 66 | tmall | $27.4 | China | retail |
| 67 | Hyundai Group | $27.3 | South Korea | automobile |
| 68 | sinopec | $27.1 | China | oil Gas |
| 69 | tata group | $26.4 | India | engineering & Construction |
| 70 | louis vuitton | $26.3 | France | apparel |
| 71 | IBM | $26.2 | We | Technique |
| 72 | EY | $25.7 | UK | commercial Services |
| 73 | pwc | $25.3 | We | commercial Services |
| 74 | master card | $24.8 | We | commercial Services |
| 75 | Chinese businessmen Edge |
$24.5 | China | banking |
| 76 | Honda | $24.2 | Japan | automobile |
| 77 | Netflix | $24.2 | We | media |
| 78 | cisco | $23.9 | We | Technique |
| 79 | Sumitomo Group | $23.9 | Japan | business houses |
| 80 | spectrum | $23.3 | We | Telecom |
| 81 | uber | $23.3 | We | mobility |
| 82 | intel | $22.9 | We | Technique |
| 83 | Dell Technologies | $22.6 | We | Technique |
