NEW YORK (AP) — In a quest for privacy, the iconic figure in hip-hop and long-time marijuana enthusiast, Snoop Dogg, has declared his intention to cease smoking – albeit without specifying what that might entail.Thank you for reading this post, don't forget to subscribe!
“After much contemplation and discussions with my family, I’ve made the choice to kick the habit,” Snoop conveyed in a message distributed on Instagram. xOn Thursday, this platform was formerly recognized as Twitter. “I kindly request privacy during this time.”
The rapper and businessperson, distinguished for his various endeavors within the cannabis arena over the years, did not divulge any additional specifics in his terse statement. This came a week after he introduced a new product related to marijuana carrying his name. Spokespeople for Snoop, 52, birth name Kelvin Cordozar Broadus Jr., did not promptly respond to requests for comment from The Associated Press on Friday.
This did not deter a multitude of fans from engaging in speculation, with many expressing surprise at Snoop’s resolution.
Some pondered whether Snoop might transition to an alternative form of marijuana or unveil a fresh business or marketing endeavor in the future. Others lauded the announcement, implying that Snoop possibly made the decision to halt smoking for the sake of his personal well-being.
Experts in marketing and branding mention that it’s not uncommon to witness such a response when celebrities make unforeseen proclamations — particularly if it contradicts something fans have long associated with them.
“You have a particular perception of this individual who holds an iconic status in your life for various reasons,” articulated America Reed II, marketing professor at the Wharton School of Business at the University of Pennsylvania. You’re likely to construct a narrative about the specific reasons behind this pivot in your mind.
Reed suggests that “Allowing the world to fill the silence can be perilous,” adding that it’s challenging to steer the narrative without additional context. It also heightens curiosity if a significant declaration is indeed impending.
Reed anticipates that Snoop will address this announcement further in the coming days – whether to dispel speculation or to capitalize on this declaration for prospective future ventures, particularly within the broader cannabis industry, which extends beyond smoking, encompassing items such as edibles and infused beverages.
Snoop Dogg has been outspoken about his fondness for marijuana in the past, and throughout the years, he has launched numerous business enterprises in the cannabis sector, including his own marijuana brand, Leafs by Snoop. The rapper and longtime companion Martha Stewart have also collaborated on related projects.
Just last week, BIC Easy Reach Lighters disclosed a limited edition, bag-lighter combo featuring Snoop and Stewart, dubbed “Best Bud’s Bags.” The release proclaimed that the design “ensures owners are always equipped to light hard-to-reach places, no matter what they’re burning.”
The Associated Press