Super Bowl LVII has concluded, leaving its mark not only in the game but also in the commercials. This year, there was a complete absence of cryptocurrency and meta ads, but numerous other brands stepped in to fill the gap. The commercials featured a plethora of celebrity cameos, nostalgic references to popular culture, and adorable dogs. However, there were also some disappointing moments, such as an unnecessary child wedding and a shocking finale to Gronk’s live kick.
The Super Bowl on Sunday had an overwhelming number of commercials, making it difficult to recall what you actually watched. For a recap, you can refer to Yahoo Sports’ comprehensive analysis of all the noteworthy sports advertisements.
Presenting the top-notch and the most lackluster advertisements from the Super Bowl of 2023, we’ve gathered a collection of four remarkable ones and four that failed to impress.
Rakuten, “Not So Clueless”
This ad perfectly captured the essence of “Clueless,” from Amber’s feathered hat to Cher’s jeep and the iconic revolving closet that continues to captivate Gen X-ers and older Millennials worldwide. The music, the fashion, and even Cher’s car accident were flawlessly recreated, making it a truly faithful tribute to the beloved film.
Moreover, Rakuten and “Clueless” make for an ideal combination of brand and concept. Rakuten excellently caters to shoppers, while Cher’s shopping prowess is legendary.
Dunkin’, “Live Your Best Life”
Must an ad be solely humorous and endearing? Is it necessary for it to allude to a film, TV show, or song? Should it carry significant significance? Dunkin’ has responded affirmatively, negatively, and negatively to these inquiries. Ben Affleck, an avid Dunkin’ enthusiast, delighted drive-thru customers by employing his nonsensical (yet accurate) Boston accent.
Dunkin’ isn’t attempting to convey a message or appear trendy (otherwise, they wouldn’t have chosen Affleck). Their main focus is serving coffee and pre-baked donuts, thus they decided to involve a celebrity, who happens to be fond of their products, along with his stunning and talented spouse, to add some enjoyment to their commercial. This straightforward and uncomplicated approach of “It’s not rocket science” turns out to be successful!
Ram Trucks, “Premature Electrification”
Does this advertisement serve as a clever premature ejaculation joke? Yes, indeed. Does it remain enjoyable? Most definitely. Certain things never cease to be fun, regardless of one’s age, and this happens to be one of them.
The narrative proceeds.
The Super Bowl doesn’t embody elegance and sophistication; rather, it’s an enormous football game accompanied by a 20-minute rock concert. This advertisement flawlessly captures the essence of such an event.
Amazon, “Saving Sawyer”
This year, sentimental ads were scarce, but one stood out as the perfect choice for dog lovers. Sawyer the dog’s expression upon seeing his family for the day is truly heart-wrenching. Overwhelmed with loneliness, he appears desperate for affectionate hugs and tummy rubs.
You simply desire his happiness, and you are confident that he will find joy in the family’s decision to bring home a small rescue dog for him to play with throughout the day.
Although not the official title, that’s what resonated with viewers once the ad was shown. The commercial received the prestigious Super Clio award for Best Super Bowl Commercial, yet it left everyone perplexed, questioning whether they accidentally switched to a streaming service. It was so eerie that it may have even prompted someone to leap off the couch and check if they were sitting on the remote, inadvertently changing channels in the process. (Did this occur in the writer’s household? No comment.)
Congratulations to Tubby for successfully achieving that awkward goal of causing confusion and panic at Super Bowl parties throughout the nation, ensuring his memorable legacy.
E*TRADE, “Baby Wedding”
Marriage among children is highly inappropriate and unsettling. Witnessing such relationships is unnecessary and uncomfortable for everyone involved. It is already peculiar and strange when someone deems it suitable to refer to a child’s playmate of the opposite gender as their “boyfriend” or “girlfriend.”
However, E*Trade entered a perplexing territory of disbelief when the Super Bowl audience witnessed two children speaking with adult voices, and a third child delivering a best man speech. We demand to know who requested and approved this questionable idea. E*Trade, provide us with a name so we can address this matter.
FanDuel, “Gronx Live Kick”
Following weeks of extensive marketing and anticipation surrounding Rob Gronkowski’s endeavor to attempt a live field goal during the Super Bowl, the moment finally arrived. Despite being momentarily overlooked by FanDuel and others, Gronk instantly became unforgettable the moment his helmeted figure appeared on the screen. The task at hand was clear – he had to kick that football. Unfortunately, things didn’t quite go as planned. Amidst the amusement of spectators, Gronk’s attempt fell short, resulting in a comical outcome.
Despite FanDuel’s preparation for the situation, it proved to be an embarrassing experience. However, it was not an embarrassment that would leave a lasting impact or be remembered fondly. It was simply a typical and forgettable embarrassment, destined to be overshadowed by future reminders of its inadequacy.
Booking.com, “Somewhere, Anywhere”
Booking.com made the regrettable mistake of featuring the exceptionally gifted comedic actress, Melissa McCarthy, in their advertisement, only to produce a dull and uninteresting result. This advertisement commits the ultimate offense of lacking creativity and failing to captivate its audience. Instead, it should have embraced the opportunity to showcase McCarthy’s numerous comedic talents and ventured into the realms of bravery and peculiarity.
However, instead of embracing his comedic talent, they inexplicably targeted him. He gained fame for his humor, not his singing abilities! Why would she showcase something he isn’t renowned for in their most popular advertisement of the year? Only the creative team responsible for this ad knows the (incorrect) explanations to these queries.
Rakuten featured Alicia Silverstone in their commercial for Super Bowl LVII, where she made a comeback as Cher from the movie “Clueless”.