Several clips of Ms. Swift, taken from a 2016 video interview with Vogue, ran throughout the fake ad – Allison Dinner/ShutterstockThank you for reading this post, don't forget to subscribe!
Taylor Swift’s image has been used in an AI-generated deepfake scam video to endorse a counterfeit Le Creuset cookware “giveaway.”
A video being shared on various social media platforms shows Taylor Swift urging her fans to hand over their bank details for a chance to win one of 3,000 cookware sets.
In the deepfake clip using Swift’s likeness, an AI-generated voice says: “Hey y’all, it’s Taylor Swift here. Due to a packaging error, we cannot sell 3,000 Le Creuset cookware sets. So I’m giving them away for free to my loyal fans.
“If you’re seeing this ad, you can get a free cookware set today – but be careful, there are some rules.”
The voice states that fans should submit details in a form below the video.
They are then directed to a website where they are asked to pay a “small shipping fee of $9.96 (£7.82)”. However, The New York Times reports that people who provided their card details were repeatedly charged.
“These will only be given out today until the end of the day, so don’t hesitate,” says the AI-generated Swift.
Several clips of the singer, taken from a 2016 video interview with Vogue, play throughout the fake ad, along with various images of Le Creuset products.
Fans are urged to act quickly as “supply is limited”. The video then says: “Thank you guys for all your support.”
Ms Swift, 34, is a known fan of the luxury cookware brand, appearing in documentary scenes filmed at her home. In 2014, the popstar surprised superfan Gena Gabrielle by attending her bridal shower – she brought with her two Le Creuset items as gifts.
A spokesperson for Le Creuset confirmed that there was no cheap promotion with Ms Swift.
He added: “All approved Le Creuset gifts or promotions come from official Le Creuset social accounts.”
It is unknown who is behind this scam, which was posted on several Facebook groups before being swiftly removed.
Text-to-speech platforms could allow criminal gangs to create deepfake videos quickly and cheaply.
These services can translate a script into an AI-generated voice, and then combine the voice with the video using lip-syncing software.
According to a study by software company McAfee, one in 12 in the UK has already been targeted by cybercriminals impersonating their loved ones, resulting in 77 percent of victims losing money.
A survey by the company found that 95 percent of people were unable to distinguish fake AI-generated voices from real ones.
Last year, fraudsters used an AI-generated deepfake video of trusted consumer champion Martin Lewis to convince victims to give up their money.
At the time, Mr Lewis said: “Governments and regulators must take action to stop big tech companies publishing such dangerous fakes. People’s money will be lost and lives will be ruined due to this.”
Taylor Swift has been contacted for comment. Facebook’s parent company Meta was also contacted for comment.
‘Having a deepfake showed me how easy it is to hack a bank account’