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The Korean car manufacturer recently revealed its partnership with Amazon to initiate the sale of certain vehicles on the enormous e-commerce platform. Contrary to expectations, a Hyundai bought on Amazon won’t actually arrive in a large package, but buyers will have the choice of either getting their new car delivered or collecting it from a nearby dealership. The sales are set to commence in 2024, and it’s anticipated that other brands will also make their way to Amazon subsequent to Hyundai’s initial move.
This represents the latest stride in the increasing influence of Amazon in car purchasing. Online car sales signify a significant, albeit somewhat expected, advancement of the continuously active online market. Although purchasing an electric vehicle online is becoming more prevalent, the trend of acquiring a new car on the internet gained traction during the pandemic, with some companies offering the possibility of having the vehicle delivered straight to your doorstep immediately after clicking the purchase button. Now, the availability of a vehicle on one of the largest e-commerce websites will further enhance the appeal of one-click shopping. It’s worth noting that Jeff Bezos probably won’t entertain negotiation attempts.
Here’s some other noteworthy consumer technology news from this week.
Sonos is set to unveil… something
A new product from Sonos, a company renowned for manufacturing various types of speakers and audio equipment, is scheduled for release next year. The exact nature of the device remains unspecified, but in an earnings report published this week, Sonos CEO Patrick Spence stated the company’s intention to introduce its inaugural entry in the “multibillion-dollar category” in the latter part of next year.
Previous leaks have suggested that the company might potentially enter the headphone market. This prospective move could signify a significant progression for Sonos, which has hitherto concentrated solely on interconnected speakers and amplifiers. The same sources that broke the news about the headphones also disclosed that the company is contemplating downsizing its workforce, which could be due to either difficulties in moving hardware or general difficulties faced by large corporations these days, as layoffs have become commonplace in the tech industry.
Inventor Simon Giertz has transitioned from creating unattractive robots to developing handy tools that you might not even be aware you need. Her online store Yatch (a phonetic spelling of her last name) features an LED-powered calendar and a ring equipped with a Phillips head screwdriver. Giertz’s latest innovation is the Coat Hinger – a metal coat hanger that folds into itself to save space. This serves as a clever solution for individuals with limited closet space or minimal room for hanging clothes. It also offers the option to purchase a set of hangers on a customized rod that can be adjusted to fit various spaces. The rod even has grooves to securely hold the clothes in place. Giertz announced the product on Instagram.
The Hinger is being crowdfunded through a Kickstarter campaign and will eventually be available for purchase in Giertz’s Yacht Store. We generally refrain from endorsing Kickstarter projects here. Very frequently, items paid for long ago fail to materialize. Or if they do, the final product does not live up to the original promise. However, the campaign has already surpassed its fundraising goal. Additionally, Giertz, who has graced the cover of WIRED, boasts a track record of creating truly innovative and practical gadgets.
At one point in 2016, the Internet encountered a major disruption. A malicious software tool called Mirai facilitated an extensive denial-of-service attack by utilizing thousands of interconnected smart home devices to overwhelm servers supporting some of the largest online platforms. This resulted in the shutdown of services such as Netflix, Spotify, Twitter, PayPal, Slack, and even WIRED, causing widespread chaos across the web. This occurrence astonished cyber security experts and even prompted the FBI to take notice.
Subsequently, it was revealed that Mirai was created by three young hackers, all in their late teens or barely in their twenties. On the recent Gadget Lab podcast, senior writer Andy Greenberg joined the show to discuss what motivated the three hackers who developed Mirai to narrate their story for the first time in WIRED’s latest cover story.