We’ve got a new Gay Day main character.
The only thing more confusing than the unsaid rules governing gym etiquette is the new magic of mass email marketing. And unfortunately, Paul (Twitter X user @GayCrossfit) got stumped by both.
It all started with an email from Equinox encouraging “acts of common courtesy” regarding phone use on the floor. As a means of personalization, the Supreme Gay Gym of Choice used a code to generate each member’s first name in the greeting. (“Dear TK…”)
The subtlety was lost on Paul. And he took it personally.
be fair, if there’s a gym Were To exclude a member from the list of rules, we will take it as an insult. (Who’s a corporation to determine whether or not we were searching for fitness tips on the Grindr grid?!) But this Twitter gay escalated even the simplest excuse by responding to the poor Equinox customer support team with a carefully crafted rebuttal. for each rule.
“Really trying to understand why this email was sent to me and believe it was sent to the wrong person,” he wrote. “Because I’m definitely not that.” Oops, you tell them!
Perhaps this little misunderstanding of email mechanics would have gone unnoticed (except for a polite evasive response from Equinox support), except that Paul decided to share the entire exchange on Twitter X.
It didn’t take long for a horde of Twitter gays to assert in the reply section that they too had received this email – and the fact that they took it as a personal attack marks some unruly main character energy.
Is it not possible that this is just a preprogrammed email with your name attached to it. It is not difficult to make them 😅
– Cex (Get It) (@ItsExhem) 30 August 2023
lmao it was sent to everyone
— Joshua (@joshsimontweets) 29 August 2023
You : pic.twitter.com/6VmaMGBy4n
— Daniel Zennon (@dzennon) 29 August 2023
To his credit, Paul instinctively took down the viral post (which has been viewed over 832.7K times) after realizing that every member of Equinox received the same email.
“Okay, the reviews are in! Ugly people hate me!” wrote After acknowledging his hero’s energy in the gym in another post.
And I would argue that it’s pathetic to not have a main character syndrome
– Bad Action (@GayCrossfit) 29 August 2023
Of course, reactions ranged from hilarity to sarcasm, with other members thinking the email was directed only at them.
That being said, there are some glimmers of hope in this steam-room cloud.
Paul can remain an Equinox member without feeling attacked. And by the time this is published, social media will have moved on to yet another gay main character.
Check out some of Gay Twitter™’s most hilarious rebuttals below.
As someone who got this email too, I’m thrilled
— Terron Moore (@Terror) 29 August 2023
ngl when i received this yesterday i was a little worried it was just sent to me because i went out with my gay friend the day before and he was playing taylor swift out loud https://t.co/HNPHFQHEee
— soph (@sophocles174) 29 August 2023
Wait, this is so silly I’m obsessed with it 🤣
— Zach O’Connor (@Z_OC) 29 August 2023
I’ve worked in email marketing my whole life and we always laugh at people who do. , This is such indecent behavior. And it’s usually people aged 60+, so I’m surprised. https://t.co/hMHVhMAPzu
— mike (@michaelcollado) 29 August 2023
Ok everyone got this email but they definitely should have worded it differently because I will admit I spent 5 minutes wondering who was reporting me for taking mirror selfies in the locker room https://t.co/St8XNthrt4
— Fran Scott Fitzgerald (@facelessdroid) 29 August 2023
As a copywriter, my job would be a lot easier if everyone was like this guy and assumed email blasts were only for them. https://t.co/QE3fvhemdX
— Dorothy Zabornak’s cuffed sleeves (@hwtibbs) 29 August 2023
When I worked on Columbus Circle they had to send an email like this, but in regards to people walking and fucking in showers and steam rooms?? https://t.co/U3fkuHvcmJ
— Genevieve Vavance (@bussianalabeija) 29 August 2023
No one:
Your Equinox:pic.twitter.com/cFkCGoy8rh— headless granny (@headlessgranny) 30 August 2023
