Prior to the holiday season, numerous companies intensify their marketing endeavors, and Xbox is no exception. Microsoft acquired advertising space on the Las Vegas Sphere, and the company may have paid a significant amount for the promotion.Thank you for reading this post, don't forget to subscribe!
As Jeff Rubenstein from Xbox and many others shared on social media, the sphere has been completely taken over by an Xbox advertisement. The multimedia display showcases the iconic green Xbox logo and subsequently transitions to snippets of Starfield, Hellblade II, Forza, and cyberpunk 2077. The sequence concludes with a glimpse of the three primary Xbox consoles – Xbox Series X, 512GB Xbox Series S, and 1TB Xbox Series S.
According to 3LV, a one-day advertising campaign in the Las Vegas area could carry a price tag of $450,000, while a one-week campaign supposedly costs $650,000. These figures originate from an agency pitch deck and may be outdated or not accurately represent what Microsoft paid to advertise Xbox in the region.
The sphere took several years to construct and amounted to $2.3 billion in expenses. James Dolan, the CEO of Vegas Sphere, evidently aims to generate revenue from the sphere, and selling advertising space outside the venue provides an avenue to achieve that. The Sphere also serves as an ongoing venue for U2 and will showcase Darren Aronofsky’s 18K film Postcards from Earth.
This represents the most recent significant advertisement from Xbox. This week, during Thursday Night Football, Microsoft premiered its newest installment in the “Power Your Dreams” commercial series. You can view the video below.
Microsoft recently finalized its acquisition of Activision Blizzard for a staggering $68.7 billion, thereby granting Microsoft ownership of Call of Duty, World of Warcraft, Diablo, Overwatch, Candy Crush, and many more. However, fans should not expect any Activision Blizzard games to be included in Game Pass until 2024.
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