Popular rock band Linkin Park is back with a never-before-released song from their archives, as well as a new music video – and it’s got a Web3 connection: it’s a collaboration between renowned digital artists Emily “pppleasr” Yang and Maciej Directed by Kushiyara. , co-founder of Web3 video platform Shibuya.
A “Lost” music video teaser It was shared via Linkin Park’s official social media channels late Wednesday, crediting Pplzer and Kushiyara as co-directors and Mirai, the protagonist of Shibuya’s NFT-driven anime web series, “White Rabbit”. shows the The video will be released on Friday at 12am ET.
The YouTube page lists Shibuya as the production company for the animated video, with AI startup Caber listed as the support studio. Kyber uses artificial intelligence to generate animated video footage based on conditions entered through its platform.
“Lost” is a previously unreleased song recorded during the sessions for Linkin Park’s 2003 album “Meteora”, which has sold approximately 16 million copies worldwide. It is being released as part of the 20th anniversary celebrations surrounding the album.
Linkin Park vocalist Mike Shinoda is a noted Web3 fan who has released various projects in the NFT space, including artwork and an NFT mixtape titled Ziggurats. Shinoda also collects NFTs and has invested in startups in the space, such as the Web3 streaming music platform Audius.
Shibuya is a video platform that allows users to purchase Ethereum NFT Creator Passes to influence the creation of content by voting on branching narrative paths. The content is free to view, but only NFT holders can help shape the story. The 2022 startup co-founded by pplpleasr and Kuciara recently raised $6.9 million in funding.
“White Rabbit” is Shibuya’s first project, and protagonist Mirai clearly appears in Linkin Park videos. It is currently unclear whether the “Lost” video launch will be tied to additional content on the Shibuya platform, including NFTs.
Pplpleasr rose to prominence in the Web 3 world in early 2021 as the NFT market was heating up, with animated videos featuring its tokens inspired by DeFi protocols selling for substantial amounts at auction. he has a Luck Sold magazine cover and NFTs based on it, raising over $650,000 for journalistic causes.