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outdoor retail giant Bass Pro Shops has doubled down with a Super Bowl ad that will also run during next weekend’s Daytona 500.
Advertisement, which highlights Bass Pro Shops tracker boats, celebrates the company’s heritage in helping families and friends connect through its best-selling trackers. The boats are sold factory-direct and through select dealers worldwide and are built in a facility in the Missouri Ozarks.
“In these uncertain times, we are more committed than ever to providing value to our customers,” Johnny Morris, founder of Bass Pro Shops, said in a release. “With 115 million people watching, there’s no bigger opportunity than the Super Bowl to reach more people at the peak of our season. It’s here to highlight the affordability of purchasing a new tracker boat for as little as $5 per The most powerful platform of the day.”
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Bass Pro Shops Outdoor World and Ducks Unlimited Pyramid Building in Memphis, Tennessee. (Photo courtesy: Ron Buskirk/UCG/Universal Images Group via Getty Images/Getty Images)
He added, “We hope our message will inspire customers to get out and create a lifetime of enjoyable memories on the water. We also believe it is important to invest in sharing our fun time value message with the world. “This will enhance opportunities for our dealerships and our people.” “We are so proud to celebrate our Outfitters family!”
Morris founded Bass Pro Shops in 1972 and the company has placed an emphasis on preserving wildlife habitat and introducing families to the great outdoors since its inception. The company has run ads during the Super Bowl in three of the last four years. The Daytona 500 is scheduled for Sunday. February 18 at 2:30 pm ET on Fox.
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Bass Pro shops for tracker boats at its Marine Boat Center. (Courtesy of Bass Pro Shops/Fox News)
like other super bowl commercials This year, a 30-second spot at Bass Pro Shops will be worth nearly $7 million. That’s about the same price as last year’s Super Bowl ads, but 50% more than they cost in 2019.
Anheuser-Busch InBev’s art light It’s one of the brands boosting its profile with Super Bowl ads this year after the top-selling beer took a hit last year amid a controversial partnership with transgender activist Dylan Mulvaney.
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crypto companies It spent big on Super Bowl ads in past years before pulling back last year following the collapse of FTX, which will once again be absent from the airwaves during the big game.
FTX was a major advertiser during the 2022 Super Bowl when it paid $6.5 million to appear alongside other crypto firms like Coinbase and Crypto.com. The ad featured Larry David who later said Sam Bankman-Fried, Founder of FTX The now-defunct exchange paid FTX $10 million for touting it as “the next big thing.”
Fox Business’ Brec Dumas and Eleanor Terrett contributed to this report.