Walmart and Sam’s Club are integrating Generative Artificial Intelligence (AI) In more store functions to help make employees’ jobs more efficient and better serve customers.Thank you for reading this post, don't forget to subscribe!
“AI potentially infiltrates almost every area of our business, from how we operate, to how we support our customers and members, to the actual member experience,” said Cheryl Ainoa, executive vice president and chief technology officer of AI. We do.” Sam’s Clubtold Fox Business at CES 2024.
For example, Ainoa pointed to an automated floor scrubber that uses computer vision to guide itself around stores that the company began using to map out the layout of stores to help with planning. .
“Since we had cameras and information, we started using it to actually do inventory and be able to track for us — where we have shortages in our inventory, where we need to replenish items in the store, where There’s work that needs to be done,” she explained.
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Walmart and Sam’s Club are integrating generative AI into shoppers’ search experiences as well as helping streamline employee processes and stores’ inventory management.
“And then automatically use AI to create actual task lists for the associate and for the manager so that when the associate shows up they actually have a list of ‘Here are the top three things that need to be addressed immediately.’ Ho and the manager gets the same thing ‘Here’s the top three things in the entire store, here’s where you took stuff out, here’s where you found something that’s mismarked.’
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“We’re able to take that AI into one of the lowest-tech devices you can think of – a mopping machine – and use it to really give us real-time store information, club information across the board. And have turned it into using it to help guide our associates on what the next best step is or what the next best thing is for them to do,” Ainoa said.
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LAS VEGAS, NEVADA – JANUARY 09: Doug McMillon, Chairman and CEO of Walmart Inc. delivers the keynote address during CES 2024 at The Venice Resort Las Vegas on January 9, 2024 in Las Vegas, Nevada.
Sam’s Club shoppers also benefit from the company integration of ai Through its scan-and-go feature.
“As you’re going in and scanning your items and putting them in your cart so you can then check out, we’re using AI and the information we have on your past purchase history – it Assuming you’ve given us permission – to help say, ‘Hey, did you forget, don’t forget, or maybe there are things of interest,” Ainoa said.
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Walmart and Sam’s Club are integrating generic AI into more shopping experiences.
For example, he said, a shopper purchasing 18-month-old diapers may be prompted to consider whether they should also purchase diaper rash medication along with it.
Both Walmart and Sam’s Club They’re using generative AI to help users more easily find the items they’re looking for, Ainoa said. For example, a buyer who wants to purchase a cell phone for a pre-teen faces different considerations than an adult who wants to purchase a cell phone for personal use or work. A family may place greater emphasis on parental control, stability, or cost, depending on the circumstances.
As a buyer interacts with the generative AI search functionality, the tool remembers their preferences and helps provide recommendations that can then be modified if the buyer reevaluates their preferences in terms of product features . This can inform the user about what customers are saying in reviews or what particular features are better for one option over another.
“It’s really summarizing it and simplifying it to get information in people’s hands so they can now make real decisions,” Ainoa explained.
Original article source: Walmart, Sam’s Club are integrating generative AI into shopping and store experiences